Streamlining Operations through Direct Reporting for a Dubai-Based Ride-Hailing B2B Startup

A Dubai-based B2B startup in the ride-hailing industry faced the challenge of maintaining efficient operations while controlling costs and enhancing operational oversight. To address these challenges, the startup chose to offshore various operational functions—Operations, Revenue Analysis, Customer Success, and Finance to Stratsmith.

The client aimed to broaden their service offerings and extend their market presence without sacrificing operational control and efficiency. They faced significant challenges, including managing high operational costs and maintaining direct oversight over crucial business processes from afar.

The decision to offshore was motivated by the imperative to manage costs effectively while also expanding operations. Stratsmith was chosen for its established track record in proficiently handling complex operational functions for a diverse array of global clients. This strategic move was seen as essential to enhancing the client’s operational scalability and cost-effectiveness.

Building a Direct Reporting Team

  • Implementation of a Direct Reporting System: The offshore team was structured to report directly to the client’s senior management, ensuring that all decisions and reports were communicated without intermediaries. 
  • Integration with Client’s Systems: Stratsmith’s team was integrated into the client’s existing platforms for operations management, revenue analysis, customer success, and finance, ensuring consistency and transparency.
  • Regular Updates and Meetings: Scheduled daily and weekly meetings, along with real-time updates using project management tools, to keep the client informed and involved in all critical processes.

Streamlined Communication & Enhanced Control

  • Direct reporting allowed for immediate feedback and quick adjustments to strategies and operations, aligning closely with the client’s objectives.
  • Established a single point of contact for each function, simplifying communication and making it more effective. 
  • The client maintained thorough control over the offshore team’s activities, ensuring adherence to company standards and strategic alignment. 
  • By offshoring to Stratsmith, the client leveraged specialized expertise available in India, which improved the quality of operational outputs while reducing costs.

The Value We Created “Together”

Post-implementation, the client not only achieved significant cost savings but also enhanced their operational capabilities, which included:

  • Increased Operational Scalability: Ability to scale operations without a proportional increase in costs.
  • Improved Service Delivery: Enhanced efficiency in customer success and financial operations led to better service delivery and customer satisfaction.